Product, identity, development · Vedik Astroloji Türkiye · 2026

Vedic Turkiye

1

Zero market

Turkey's astrology market: $5M+. One app, Faladdin, hit 20 million downloads. Vedic astrology in Turkey: zero digital products.

The goal — design and launch a platform from scratch: landing page, birth chart calculator, paid reports, glossary, forum. Bilingual, monetized through Shopier.

$5M+
astrology market in Turkey
0
competitors in Vedic niche
6
products on platform
3
APIs: calc, geocode, timezones
Vedik Astroloji — landing page with hero section, Flora palette
Landing: Flora palette, New York serif, StarField background, Framer Motion animations
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Not fortune-telling — education

2025: Faladdin's founder was arrested. "Fal" (fortune-telling) is a legal risk in Turkey. Positioning: education and self-awareness, not predictions. "Shows a tendency" instead of "this will happen." Classical texts (BPHS, Phaladeepika, Brihat Jataka) as the source. The platform explains concepts — Lagna, Rashi, Nakshatras, Dasha — in Turkish.

Platform — 6 products: calculator, Sade Sati, Dasha, glossary, consulting, forum
Six products: calculator, Sade Sati report, Dasha Timing, glossary, consulting, forum
3

Birth chart calculator

Step-by-step form: date, time, city. VedAstro for calculations, OpenStreetMap for geocoding, TimeAPI for time zones. Real astronomical calculations, not generative AI. Free tier: basic chart. Paid reports: detailed AI interpretation via Claude. The calculator is embedded right in the landing — try it without navigating away.

Birth chart calculator — step-by-step form
Calculator: step-by-step form, embedded in landing
4

Sade Sati — flagship product

Saturn's 7.5-year transit through three phases. For many in Turkey — their first encounter with Vedic astrology. Personalized report: timeline, current phase, recommendations.

Content strategy: Sade Sati as the entry point. Educational page explains the concept, calculator shows personal dates, paid report provides deep analysis.

Sade Sati — educational page about Saturn transit
Sade Sati: educational content, three transit phases, personal timeline
5

Content platform

Glossary of 50+ Vedic terms in Turkish. Each term has a page with the Sanskrit original, explanation, and context. Foundation for SEO: zero competition for Turkish Vedic queries. Forum for discussions, blog for educational articles, "Weekly Stellar Insights" newsletter. Everything bilingual: Turkish + English through an i18n system.

Forum — community discussion space
Forum: discussions, questions, community — Turkey's first Vedic community
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Three revenue tiers

Free: calculator, blog, glossary, forum. Goal: traffic and email list.

Paid reports: Sade Sati, birth chart, bundle. 799–1,499 TRY via Shopier with taksit (installments — a cultural norm in Turkey).

Future: "VedikCircle" subscription, courses, personal consultations.

Paid reports — pricing cards
Reports: Sade Sati 799₺, birth chart 999₺, bundle 1,499₺
7

Stack

Next.js 16 (App Router), TypeScript, Tailwind CSS v4. Framer Motion for animations. Plausible.io for analytics. VedAstro + Prokerala + VedicAstroAPI for astronomical calculations. Claude AI for interpretations. Shopier for payments. Vercel for deployment.

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My role

Sole designer and developer. Conducted market analysis, split the brand into a platform and expert's personal site, designed all pages and components. Wrote all the code: landing, calculator, forum, glossary, i18n, payment integration. 50+ glossary terms. Set up SEO strategy targeting zero competition.

Vedik Astroloji Türkiye GitHub
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